A key to building trusted relationships with prospects and customers is the use of Social selling strategies. Hubspot says social selling is

"when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy. Thus, the use of social media in sales allows salespeople to delight their prospects rather than interrupt their daily lives with cold calls and hard sells, eventually converting them into loyal customers."

Social selling enables you and your employees to use social media to enhance your other sales and marketing relationship-building activities. The advent of social media enables you to build richer relationships with your prospects, customers and business connections. If you’re based in SE Queensland or Brisbane, we can help boost your sales and improve your business through effective social sales strategies and marketing solutions.

Ross Keating says “Social Selling is an extension of traditional selling methodologies. However, in today’s market businesses need to include social selling as part of the overall sales & marketing strategies in a co-ordinated manner.”

Social selling is changing the role of the sales rep and businesses now need to assess how social selling will affect their sales team. (See the article “Are Sales Reps Redundant?”

Why is Social Selling Important?

Based on the above marketers and sales reps and marketing departments need to find ways to interact with prospects and existing companies online and more effectively. While traditional sales activities are still an important part of the sales process, the buyer is now forcing the sellers to ensure they have information about their company and products online and use social media and e-marketing tactics to build relationships.

At present there is no single software which is called a “Social Selling app”. Therefore, your business needs to use a variety of apps to implement an effective social selling solution. Consideration should be given to:

  • CRMs e.g. Nimble
  • Marketing Automation – e.g. 366 Degrees
  • Integration apps – e.g. PieSync
  • Social media monitoring apps e.g. Commun.It, Buffer, Hootesuite
  • Social media apps e.g. LinkedIn, Facebook, Twitter, YouTube, Instagram

The best social selling strategies are a collaborative effort between marketing and sales, as this will result in more effective, co-ordinated communications, campaigns and interactions. This integrated approach will lead to increase sales, profits and customer retention.

So, You Want to Know About Social Selling

You’re are now possibly thinking “How can we improve the use of social selling in our business?”. Regardless of the size of your business, if you are serious about increasing sales and getting more customers to come back then having a relevant social selling strategy in you business is essential to it’s on-going success.

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