Marketing

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3 Reasons Why Customer Retention Matters to Your Business

2020-10-20T09:33:00+10:00

Account for the Majority of Your Revenue On average, 80% of all your business revenue will come from just 20% of your customers. These tend to be repeat customers that engage with your business on a frequent basis. Trust is an important factor when it comes to a purchase decision and those who already have had a positive experience with [...]

3 Reasons Why Customer Retention Matters to Your Business2020-10-20T09:33:00+10:00

The Omni-Channel Approach to Digital Marketing

2020-10-20T09:24:06+10:00

  The Omni-Channel approach to digital marketing is all in the hype these days, with an increasing number of marketers adopting it into their campaign strategies. However, is it a valid terminology for a superior marketing practice or just another buzzword thrown without a clear meaning? Continue reading the article to learn more. What is Omni-Channel Marketing? Omni-channel marketing is [...]

The Omni-Channel Approach to Digital Marketing2020-10-20T09:24:06+10:00

6 Proven Benefits of Using CRM Software

2020-11-06T08:49:58+10:00

1. Improves Customer Data Management CRM allows an organization to keep all their customer information in a centralized database. This reduces the risk of data redundancy and allows your sales and marketing team quick and easy access to the needed information to facilitate better customer engagement. 2. Streamlines Communications Through the Buyer’s Journey CRM allows all communication processes with existing [...]

6 Proven Benefits of Using CRM Software2020-11-06T08:49:58+10:00

5 Ways Marketing Automation Is Helping Enhance Customer Experience

2020-10-18T22:58:47+10:00

Digital automation is on the rise, especially in the marketing sector. Across the board, companies are using automation tools to improve engagement with their customers and increase satisfaction. Here are 5 key reasons why marketing automation is helping enhance the customer experience. 1. Timely Engagement Timing is everything. Sending the right message to be sent at the right time can make all [...]

5 Ways Marketing Automation Is Helping Enhance Customer Experience2020-10-18T22:58:47+10:00

6 Definitive Marketing Automation Stats from 2020

2020-11-27T15:14:08+10:00

Automation in digital marketing isn’t just on the rise but already has become the standard. Businesses everywhere are beginning to rely on automation tools to grow better marketing strategies. And enhance their customer engagement. To give you a better sense of how far the trend has come, here are 6 marketing automation stats for 2020. 1. Nearly Two-Third of Marketers [...]

6 Definitive Marketing Automation Stats from 20202020-11-27T15:14:08+10:00

Ways to Use Customer Segmentation to Recover from COVID-19

2020-10-20T09:28:55+10:00

Customer segmentation provides a means to overcome some of the obstacles presented by the onset of this crisis. Here we show you ways to use customer segmentation to recover from COVID-19. Segmentation marketing This year the world was hit by COVID-19, plunging it into lockdown and a deep health and economic crisis. As Scott Morrison, Prime Minster of [...]

Ways to Use Customer Segmentation to Recover from COVID-192020-10-20T09:28:55+10:00

How to Stop Your Database Marketing From Failing

2020-03-01T11:24:22+10:00

Are you happy with your email open rates and click-through rates? Are you happy with you post engagement levels? Do you have a “marketing database”? Chances are you are sending regular emails to your database of contacts, prospects and customers.  You’ve probably got a presence on LinkedIn and posting on Facebook and Instagram and possibly Twitter. You’re probably not using [...]

How to Stop Your Database Marketing From Failing2020-03-01T11:24:22+10:00

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