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About Kerenza Edwards

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So far Kerenza Edwards has created 4 blog entries.

3 Reasons Why Customer Retention Matters to Your Business

2020-10-20T09:33:00+10:00

Account for the Majority of Your Revenue On average, 80% of all your business revenue will come from just 20% of your customers. These tend to be repeat customers that engage with your business on a frequent basis. Trust is an important factor when it comes to a purchase decision and those who already have had a positive experience with [...]

3 Reasons Why Customer Retention Matters to Your Business2020-10-20T09:33:00+10:00

6 Proven Benefits of Using CRM Software

2020-11-06T08:49:58+10:00

1. Improves Customer Data Management CRM allows an organization to keep all their customer information in a centralized database. This reduces the risk of data redundancy and allows your sales and marketing team quick and easy access to the needed information to facilitate better customer engagement. 2. Streamlines Communications Through the Buyer’s Journey CRM allows all communication processes with existing [...]

6 Proven Benefits of Using CRM Software2020-11-06T08:49:58+10:00

5 Ways Marketing Automation Is Helping Enhance Customer Experience

2020-10-18T22:58:47+10:00

Digital automation is on the rise, especially in the marketing sector. Across the board, companies are using automation tools to improve engagement with their customers and increase satisfaction. Here are 5 key reasons why marketing automation is helping enhance the customer experience. 1. Timely Engagement Timing is everything. Sending the right message to be sent at the right time can make all [...]

5 Ways Marketing Automation Is Helping Enhance Customer Experience2020-10-18T22:58:47+10:00

6 Definitive Marketing Automation Stats from 2020

2020-11-27T15:14:08+10:00

Automation in digital marketing isn’t just on the rise but already has become the standard. Businesses everywhere are beginning to rely on automation tools to grow better marketing strategies. And enhance their customer engagement. To give you a better sense of how far the trend has come, here are 6 marketing automation stats for 2020. 1. Nearly Two-Third of Marketers [...]

6 Definitive Marketing Automation Stats from 20202020-11-27T15:14:08+10:00

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